Rubbermaid Beverage Line
I helped implement packaging for Rubbermaid's entire beverage line (Hydration, Thermal, and Kids'). Several rounds of vastly different aesthetics were explored before finally landing on a system that worked for all products. The hierarchy honors first the logo, then celebrates the product and additional features. The white space achieves a controlled and balanced look in the midst of a somewhat messy and cluttered product category.
Coleman Beverage Line
Coleman's beverage line was in need of better messaging surrounding their insulated products. Before, products were arranged in displays flooded entirely in Coleman red. Per my suggestion, I redesigned the look of their shelf sets and in-store displays to incorporate eye-catching, scenic photography coupled with bold type. Any equity achieved with the Coleman red is not lost however, as the logo is still very prominent on the above designs.
Contigo Kids Beverage Line
Contigo Kids received an entire brand makeover. Above are the bibs + in-store displays seen at Walmart + Target. They share the same sense of sophistication employed by Contigo adult lines, however with bright + bold color injected to convey a children's brand. I was the sole designer on this extensive branding, identity, and packaging solve.
