Next Gen Operator

We identified six mindsets of the new restaurant operator through a series of interviews with those who have thrived since the pandemic. 

We shaped the research into a neat and tidy report comprised of six chapters. This was meant to be shared with Gordon Food Service, as a way to better understand who they serve post-pandemic; however, we quickly decided this information could benefit our restaurant operator customers, as useful tips for evolving with the widespread industry changes. Many of our insights encourage restaurant operators to get online, so the need for a microsite (rather than a book or magazine) felt imperative.

We collaborated with Grip, a design agency in Chicago.
We handed over our written content and used their web and illustration abilities to bring the insights to life. I managed the project and art directed the overall look and feel. We wanted something bright and hopeful—yet not juvenile. Coming out of the pandemic, morale was low, and operators needed content to be delivered in a conversational, uplifting way.