COLOR — Molly Doman

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ABOVE
Rubbermaid Color Forecast '17

Rubbermaid reinvents their beverage line, with the intent of being clean + simple; for women, specifically moms, on the go with premium taste.

BELOW
Contigo Color Forecast '17

Pantone Banner

Kids Color Analysis

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This banner hung larger than life at The International Houswares Association Trade Show in Chicago. Each year they have a Pantone specific booth that highlights all the products featured in their specified "Color of the Year."

Before joining the team, the Contigo color palette was very inconsistent year-to-year, and in much need of a refresh. I pitched four new colors, backed up with evidence from market and trend forecasts, and convinced the marketing team to sample. Sam… — Before joining the team, the Contigo color palette was very inconsistent year-to-year, and in much need of a refresh. I pitched four new colors, backed up with evidence from market and trend forecasts, and convinced the marketing team to sample. Sampling required a few rounds to obtain the exact shade desired, but in the end, all four colors were sold into Target and are top-sellers today.

A way to see which values and colors are lacking in any given palette. You see above, I added Cherry, Jump Shot, Sour Patch, and Jelly, based on where I saw holes in the graph. Now the palette has an even balance of lights + darks all across the spe… — A way to see which values and colors are lacking in any given palette. You see above, I added Cherry, Jump Shot, Sour Patch, and Jelly, based on where I saw holes in the graph. Now the palette has an even balance of lights + darks all across the spectrum.